It’s the little things that can make all the difference when starting a small business. The way you package your products and present yourself to the world can be the determining factor between success and failure. But with so many products on the market, it can be hard to know how to stand out without breaking the bank.
Fortunately, there are plenty of simple, eye-catching small business packaging ideas that won’t cost you a fortune. Here are our favorites:
Why is packaging important for small businesses?
Packaging design is the key to creating an unforgettable first impression for your small business. It’s one of the most important aspects of your branding strategy, and it can make or break a sale.
Packaging communicates the essence of your brand and tells your story in a way that words alone cannot. It’s the first thing potential customers see, and it’s what makes them want to learn more about your business. Good packaging design should be eye-catching, memorable, and consistent with your branding.
What are some common types of small business packaging?
When it comes to packaging, small businesses packaging ideas they have a lot of options. Here are some common types of small business packaging:
- Custom packaging
This is where businesses can get really creative with their packaging. They can choose from a variety of materials and designs to create a unique and memorable package.
- Shipping boxes
These are the standard cardboard boxes that are used to ship products. They come in a variety of sizes and can be customized with company logos and information.
- Retail packaging
This type of packaging is typically used for products that are sold in stores. Retail packaging is what customers see before they get to see the product. This packaging consists of your business’s logo stickers, brand colors, copy of invoice, and message to your client on the outside / inside of the box. This helps your brand stand out in stores and encourages brand loyalty coming to e-commerce brands.
Ideas to create eye-catching and inexpensive small business packaging ideas
1. Die Cut Boxes
Die-cut boxes are one of the most popular and versatile types of boxes that are available in the market. They come in a variety of shapes and sizes, which gives you the opportunity to be as creative as you want with your packaging. You can also choose from a wide range of colors and designs to make your box unique and eye-catching.
Another great thing about die-cut boxes is that they are very sturdy and can hold up against a lot of wear and tear. They are also perfect for shipping delicate items, since they provide extra protection. So if you’re looking for unique packaging boxes for your small business packaging ideas try these.
2. Brighter Packaging
When you are gift wrapping the product, it is important to choose the right paper. You want the outer part also to look nice, and you want the recipient to be happy with the wrapping job. You also want the wrapping paper to reflect the personality of the product and the occasion.
If you are looking for a way to make your packaging brighter, consider using brightly colored wrapping paper. Wine red, blush pink, and other bright colors can really make it a pop. They can also be appropriate for many different occasions.
3. Inner Packaging
Inner packaging is often overlooked but it is an important part of the consumer experience. It’s the first thing that the customer sees when they open the product and it needs to be eye-catching and memorable. Custom tissue paper can help to achieve this goal.
Tissue paper is a versatile and affordable way to add some personality to your inner packaging. It can be printed with any design or text that you choose, making it a great way to showcase your brand. Plus, it’s a lightweight material that takes up minimal space, so it won’t add too much weight to your product.
4. Customized Tags
Custom logos and tags are a way to help promote your business while also making your products more appealing to customers. When you create a custom logo or tag, it becomes a part of your branding and can help people to remember your company more easily. Additionally, customized logos and tags can make your products seem more exclusive and high-quality, which can help you to grow your business.
5. Thank You Card
Sending thank you cards to your customers is a great way to show your appreciation and keep them coming back. Not only are thank you cards a nice gesture, but they can also help to strengthen your relationship with customers and encourage them to refer others to your business.
When writing thank you cards, be sure to include a personal message that thanks the customer for their business. You might also want to mention something specific that they enjoyed about their experience with your company. Thank you cards are a great way to show customers that you appreciate their business and that you’re committed to providing excellent service.
When you’re sending out your latest newsletter, be sure to add a few cute logo stickers to the envelope. Or, if you’re attending a trade show, include some freebies in your swag bag.
Not only will this make your recipients feel special, but it will also help to promote your brand. Logo stickers and other freebies are a great way to get your company’s name and logo out there. And, when people see them being used by others, they’ll be more likely to want to learn more about your business.